Atlanta, GA –December 1, 2016 –Kumho Tire USA recently announced a multi-year extension as an official partner of the National Basketball Association and in support of that sponsorship, Kumho has developed a local media activation strategy with eight NBA teams in key markets across the U.S.
Kumho Tire is currently the Official Tire of the NBA, a first for a global tire manufacturer, and recently renewed their NBA league sponsorship for an additional three years. Kumho also formed multi-year partnerships with two popular and competitive NBA teams as the Official Tire of the Atlanta Hawks and the Charlotte Hornets. These partnerships further expand their presence in the Southeast which is now their new “home court” for their North American headquarters based in Atlanta, GA.
Kumho worked with ANC Marketing, a division of ANC, to develop a package that would complement the company’s overall marketing strategy, bringing increased exposure in key select markets.
The partnership includes courtside and stanchion advertising, as well as hospitality with the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Clippers, Miami Heat, New Orleans Pelicans, Phoenix Suns, and San Antonio Spurs. The program tipped off on Friday, November 18 and will run through the entire NBA season.
“We are thrilled to expand our partnership with the National Basketball Association, and Courtside signage perfectly complements Kumho's status as the Official Tire of the NBA” said Harry Choi, CEO & President, Kumho Tire USA. “Adding courtside and stanchion advertising allows for an increased game presence in targeted markets, increasing our overall brand awareness throughout the league.”
The package is highlighted by TV visible signage, increasing brand awareness during live game action, replays and throughout highlights, social media and digital outlets.
“Courtside signage will expand Kumho Tires’ brand within multiple targeted markets through ongoing exposure over the course of the season,” said John Obropta, Vice President, ANC Marketing. “ANC’s network of local signage inventory will enhance the company’s successful league-wide sponsorship and the growing popularity of the NBA to further establish Kumho Tire within the marketplace.”
About Kumho Tire
Founded in 1960, Kumho Tire has more than 50 years of history immersed in an innovative approach to product development, market expansion, technical progression and environmental awareness that has positioned the company as one of the world's top tire manufacturers. Distributed in 160 countries, Kumho Tire is dedicated to providing an exceptional driving experience for consumers and optimal service for our customers throughout the world. Headquartered in Atlanta, Georgia, Kumho Tire USA is the U.S. sales, marketing, product development and distribution arm of Kumho Tire Co. Inc. For more information on Kumho Tire USA, Inc. and its products, please visit www.KumhoTireUSA.com. Follow Kumho Tire on Facebook.com/KumhoTire, Instagram instagram.com/kumhotireusa/ and on Twitter @KumhoTireUSA.
ANC provides integrated signage, design, and marketing solutions to sports, entertainment, retail and transportation facilities. ANC Sports Marketing manages home plate signage assets for 14 MLB teams and courtside signage assets for 17 NBA teams, while creating all-inclusive corporate partnership programs. ANC’s recent technology projects include the Seattle Mariners (largest HD video display in MLB); Los Angeles Dodgers (most pixels per square foot in MLB); Cleveland Cavaliers (largest center-hung in the United States); Fulton Center (largest digital media network in a New York City transportation center).