The BIG3 Basketball League made its debut on Sunday, June 25th in front of a crowd of over 15,000 with ANC graphics pumping-up the crowd for all the action. ANC designers are working directly with BIG3 to develop engaging in-game content, BIG3 branded content, and player introductions for all games this season. The content is being displayed on arena center-hungs and fascia displays at each host venue. ANC representatives are on-site to serve as production consultants for BIG3 events as well.
BIG3 is a new professional basketball league featuring former NBA greats and players playing 3 on 3 basketball. The league was created by Ice Cube and Jeff Kwatinetz and will play in 10 different citites for their first season. The remaining games will be played in Charlotte, Tulsa, Philadelphia, Chicago, Dallas, Lexington, Los Angeles, Seattle, and the championship game will be played in Las Vegas. Some of the players include Allen Iverson, Rashard Lewis, and Charles Oakley.