Diamond Baseball Holdings and ANC Partner to Deliver Enhanced Digital Experiences for MiLB Fans
Diamond Baseball Holdings (DBH), that owns and operates select Minor League Baseball (MiLB) clubs affiliated with Major League Baseball (MLB), has formed a strategic partnership with ANC, a sports and entertainment venue solutions integrator and marketing agency, to perform stadium upgrades that will elevate the fan experience at the ballparks of several clubs on DBH’s roster. This season, ANCintegrated state-of-the-art venue technologies for five teams, including at the new stadiums of the Hub City Spartanburgers and Columbus Clingstones,as well as the homes of the Brooklyn Cyclones, Portland Sea Dogs,and Winston-Salem Dash.
“Our partnership with ANC is an important step toward enhancing the stadium experience for our clubs,” said Andrew Judelson, Chief Commercial Officer at DBH. “Creating a truly memorable experience for fans at the ballpark hinges on delivering an exciting and immersive game-day atmosphere. These technology upgrades help provide the foundation for our teams to fully achieve that.”
The new venue technologies deliver high-impact visuals,crisp play-by-play footage, and detailed stat graphics for an enhanced overall ballpark experience. Beyond display technologies, ANC has extended ongoing technology support, venue control software integration, and revenue-generating advertising sponsor services to the DBH-owned and operated partners.
Fifth Third Park, the new home of the Spartanburgers,will debut a 10mm scoreboard that measures 35-feet high by 60-feet wide in addition to over 300 feet of 10mm LED ribbon boards running between the first and third baselines. ANC also incorporated a unique LED marquee for the ballpark,with the exterior screen’s design, referred to as “The Silo,” referencing the historic textile and mill industry that influenced the team’s name, location, and brand identity.
At Synovus Park in Columbus, Ga., Clingstones fanscan look forward to a 10mm LED scoreboard measuring 30-feet high by 60-feet wide and an additional 121 feet of LED ribbon down right field for engaging visuals from any seat in the park, with onscreen ribbon content ranging from live stats to sponsor graphics and more.
At Maimonides Park, where the Brooklyn Cyclones play, ANC has increased the footprint and resolution of the 10mm scoreboard, which is now fully digital and measures 20-feet high by nearly 70-feet wide.
ANC has also overseen replacing and upgrading the three right-field accessory displays at Delta Dental Park in Portland, Maine, to 6mm LED.Each new screen at the home of the Sea Dogs ranges from 8- to 10-feethigh and 16- to 20-feet wide.
ANC will complete upgrades at Truist Stadium in downtown Winston-Salem, N.C., this June. Fans of the Dash will enjoy a 10mm state-of-the-art video board with full digital capability. The modernized video board will be 147% larger than their previous Truist Stadium scoreboard,with an increase in resolution that takes the board from standard definition to ultra-high definition. ANC will also upgrade the existing double-sided marquee with an increased 10mm LED resolution.
“We are thrilled to grow our relationship with DBH and help execute their vision as they continue transforming Minor League Baseball,” said Jerry Cifarelli Jr., CEO of ANC & C10 Media. “Owners and sports properties recognize the necessity of upgrading their digital display systems to improve the fan experience and overall atmosphere. DBH provides the critical investment teams need to take their stadiums to the next level.”
In addition to the display technologies, ANC will provide ongoing technology support and ANC’s software management system, LiveSync,to Fifth Third Park, Synovus Park, Maimonides Park, Truist Stadium, and Delta Dental Park. The dynamic platform provides teams with seamless operation of all the ballpark’s new displays and connected AV technologies.
ABOUT DIAMOND BASEBALL HOLDINGS
Diamond Baseball Holdings (DBH) was formed in 2021 to support, promote and enhance Minor League Baseball Clubs affiliated with Major League Baseball through professional management, best practices, innovation and investment.
ABOUT ANC
ANC is adynamic, independent sports entertainment agency that works with premier partners worldwide to provide cutting-edge multimedia advertising solutions,services, and execution. ANC transforms iconic sports arenas, transit hubs,entertainment venues, retail locations, and college and university venues nationwide through trusted integration and a turnkey suite of custom solutions.With over 25 years of success designing and installing immersive digital media,ANC continues to deliver unforgettable experiences for our partners. To learn more about ANC, visit www.anc.com or connect with ANC on LinkedIn, Twitter, or Instagram.
MediaContacts:
ANC: Alison Burke Benesta
DBH:
press@diamondbaseballholdings.com