SBJ: ANC lands 49ers' 4K video board project, including in-venue ads for select categories

ANC has won the contract to provide the NFL's largest 4K video board at the 49ers' home, Levi's Stadium in Santa Clara.

The display will be part of $200 million in upgrades at the 10-year-old stadium planned in advance of hosting Super Bowl LX and the FIFA World Cup in 2026 (it will be the first venue to host a World Cup and Super Bowl in the same year).

The 4K video board will be completed in time for the 2025 NFL season. Packaged with the deal for ANC are rights to sell in-venue advertising across certain categories.

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^{original story published by Terry Lefton for Sports Business Journal}