American Family Field// Milwaukee Brewers
New-Improved American Family Field Scoreboards and LED Digital Displays with single-source solutions partners, ANC.
The project’s centerpiece is a pair of massive 8mm LED digital display boards in center and right field. Measuring over 12,077 square feet, the Main Center-Field Display will be one of the largest scoreboards in the MLB and more than twice the size of the previous board. The team is also excited to debut a NEW Right Field Board also featuring 8mm LED. The additional location delivers increased visibility for fans and more in-bowl content opportunities than ever before.
The multi-faceted partnership also engaged ANC to integrate the control room and the replacement of the ballpark’s standard rotational signage with upgraded 4mm LED Home Plate, Base Line Displays, and a LED Dugout Lips, among the first of this quality behind home plate at an MLB ballpark.
With the advancements in technology since we last installed a new board, the new displays are a game-change. The boards will offer greater visibility from all areas of American Family Field, significantly better picture quality and facilitate enhanced in-game content.
Expected to be the new standard, the 4mm LED Home Plate, Baselines, and Dugout Lips offer the added benefit of high-resolution digital media and a more flexible system for the Team and their advertising partners. ANC’s Advertising Sales Team will utilize home plate inventory as made available by the team for the next five years.
In addition to providing turnkey maintenance, service, and technology upgrades for the digital display boards, ANC is overseeing the build-out of the stadium’s broadcast control room technology platform that manages the expanded inventory of digital signage throughout the stadium and on television broadcasts.
Completing the multi-faceted partnership, the Brewers will reveal a new graphics look designed in collaboration with ANC Studios’ graphics department to deliver energetic, dynamic visuals alongside real-time stat updates, sponsored content, and more game day action across the improved Scoreboard displays and new digital advertising locations.
“This comprehensive project illustrates the shift within the industry from a manufacturer-based approach to a strategy of selecting a single source project integrator such as ANC who can bring to the table a variety of products and services and customize any job with proven solutions for the client’s specific needs,” said Jerry Cifarelli Jr., CEO of ANC. This partnership with the Brewers is especially rewarding as it is the first such MLB assignment we have announced as the new ANC, and it encompasses nearly all of the best-in-class services we provide our clients. It is the very model of the vision we have put forth for how ANC does business."
