ANC Develops Innovative Trackside Digital Signage Solution for Joe Gibbs Racing
Pit Box Digital Signage Units Offer Added Value to JGR and their Partners
PURCHASE, NY – FEB. 15, 2024 – In a sport famous for its innovative marketing and unprecedented branding solutions, the digital signage leaders at ANC have created new sponsor real estate for partners of NASCAR powerhouse Joe Gibbs Racing (JGR).
Beginning at the upcoming Daytona 500, the four JGR teams - Denny Hamlin-Chris Gabehart (No. 11); Martin Truex Jr.-James Small (No. 19); Christopher Bell-Adam Stevens (No. 20); Ty Gibbs-Chris Gayle (No. 54) – will be among the first motorsports teams with front track-facing digital signage on their primary pit boxes. Over 100 square feet of digital LED displays will project full-color images, graphics, and text at a remarkable 4mm clarity. Unlike conventional pit box static signage, JGR and ANC have pioneered a new technology to elevate the exposure and engagement of multiple team sponsors and partners at a highly visible location.
“We are excited to launch the digital pit box displays this season,” said Eric Schaffer, Chief Commercial Officer for Joe Gibbs Racing. “ANC and our team at JGR worked hard to deliver a new technology to our sport that allows us to bring additional value to our partners through high-impact signage.”
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The four digital displays will be operated by ANC personnel simultaneously via its proprietary LiveSync operating system from secure cloud access and JGR’s North Carolina headquarters. With varying onsite conditions and numerous location changes during race events, remote display operations provide the team with reliable control and convenience so they can focus on race day.
This marks the second year of collaboration between JGR and ANC’s parent company, C10 Media, in the past year. Last season, C10 Media brokered a deal for its client Mavis Discount Tire to join Hamlin’s No. 11 Joe Gibbs Racing team for eight races, including Hamlin’s 50th career NASCAR Cup Series victory at Pocono Raceway in July. Mavis returns for another eight races in 2024 with Denny Hamlin’s No. 11 Toyota Camry XSE.
"Our decades of innovating sports venue signage, coupled with JGR's forward-thinking approach to marketing, transformed this vision into reality in a remarkably short time,” said Jerry Cifarelli Jr., CEO of ANC. “Breaking new ground in motorsports is a testament to our shared vision of elevating sponsor visibility and value by pioneering innovation at trackside. This is just the start of the many ways our disruptive approach to digital signage can provide added revenue for teams and enhanced exposure for their partners.”
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Media Contact:
ANC: Alison Burke Benesta (alison@anc.com)
Joe Gibbs Racing: Chris Helein (chelein@joegibbsracing.com)
About ANC
ANC designs and integrates multimedia environments to deliver unforgettable experiences. Through custom design, execution, service operations, and multimedia advertising solutions, ANC transforms iconic sports arenas, transit hubs, entertainment venues, and retail locations, college and university venues across the United States. With over 25 years of success designing and installing immersive digital media experiences, ANC continues to deliver the unforgettable. To learn more about ANC, visit http://www.anc.com.
About Joe Gibbs Racing:
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL’s top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport’s three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner’s championships. The organization also captured four Daytona 500 titles, considered NASCAR’s premier event each season.