Millwood, N.Y, May 14, 2024 – Mavis Tire, as a leading tire and service provider in the United States, is thrilled to announce their participation with the renowned Joe Gibbs Racing driver Denny Hamlin for the upcoming NASCAR All-Star Race on Sunday, May 19th at historic North Wilkesboro Speedway. This latest collaboration not only marks a significant “hometown” event for the Charlotte, North Carolina-based Joe Gibbs Racing (JGR) team, but also underscores Hamlin’s ongoing commitment to the thrill of the competition as a consistent NASCAR Cup Series contender.
Following the exciting nature of the All-Star weekend and highlighting the significance of this upcoming race for Hamlin’s 2024 NASCAR Cup Series run, Mavis unveiled a special Number 11 Toyota Camry XSE car paint scheme, a design that Mavis proudly crafted to recognize all of driver Hamlin’s remarkable achievements. The car's striking teal and white design, which has been a prominent feature in Hamlin’s recent wins, now features exactly 59 trophy icons across the body, each representing one of Denny's past wins, a visual celebration of his success on the track. The paint scheme also incorporates logos across the Mavis Tire family of brands, demonstrating their collective support for Hamlin and the JGR team. It is a testament to the momentous partnership brokered by agency partners ANC between Mavis and JGR.
"We wanted to honor everything that Denny Hamlin and Joe Gibbs Racing have already accomplished with this special car scheme," said David Sorbaro, Mavis co-CEO. “We are proud to be a part of an incredible win streak with Joe Gibbs Racing, but these 59 trophy icons celebrate all of Denny’s milestones and their entire team’s incredible talent and dedication. Our partnership continues to embody the synergy between his racing philosophy and our commitment to excellence, and we look forward to another exciting race together."
The NASCAR All-Star Race is a premier event in the racing calendar, bringing together the best drivers in the sport for a gripping display of speed and skill. As a proud sponsor and partner across the paint scheme and beyond, Mavis is honored to support Denny Hamlin and Joe Gibbs Racing in this prestigious event and looks forward to an exhilarating race day on May 19th.
For Joe Gibbs Racing and the NASCAR community, the partnership highlights the potential for collaborations to transcend traditional sponsorship roles, fostering genuine relationships that contribute to the sport's growth and appeal. If you demand exceptional service and the best products on the market, Mavis Tire is ready to serve you.
From high-performance tires offered by NASCAR suppliers like Goodyear to quick and easy maintenance services like oil changes or tire alignments, Mavis is the brand you can depend on for all of your car care needs.
Mavis Tire, based in Millwood, New York, is a leading tire and service provider in the United States, with more than 1,100 service centers across 27 states. In addition to its core offering of tires from over 20 major brands, Mavis offers a menu of repair and maintenance services including brakes, alignments, suspension, shocks, and battery service. Mavis, which was founded in 1972 by Marion and Victor Sorbaro and has roots dating back to 1949, has a strong reputation for delivering best-in-class customer service and quality. For more information, visit www.mavis.com.
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, three NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL's top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport's three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner's championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR's premier event each season.
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Alison Burke (alison@anc.com)