The Famous Group and ANC Form Strategic Partnership to Revolutionize Fan Engagement with Innovative Venue Technologies

“ANC is widely respected for its turnkey approach to fan experiences andvenue solutions, and our collaboration allows these partners to seamlessly access our state-of-the-art interactive technology within ANC’s existing framework,” says Jon Slusser, Owner & Partner of The Famous Group.

As part of this partnership, the Vixi Suite will be incorporated directly into ANC’s LiveSync venue control software, making the technology accessible and seamlessly integrated for ANC partners. By embedding these tools into existing systems, teams and venues can easily activate immersive experiences and real-time fan interaction without needing additional hardware, ensuring smooth user control and efficient event operations.

The LiveSync x Vixi Suite combination creates new highly-sponsorable viral opportunities for teams, such as branded Selfie Cams ‘powered by’ premium partners. ANC field technicians have already been trained to deploy the Vixi Suite and its numerous features, allowing existing ANC partners to start as soon as their next game or live event.

“ANC's top priority has always been to innovate new ways to enhance the fan experience for our venue partners. Part of that is constantly evaluating the comprehensive services we provide to support their goals,” said Jerry Cifarelli Jr., CEO of ANC. “The Famous Group are pioneers who consistently push the envelope when it comes to immersive fan experiences. By integrating their cutting-edge technology with our venue solutions model, we’re seamlessly opening new doors for our partners, elevating fan engagement while helping teams with fan data to create deeper and more rich connections with fans long-term.”

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^{About ANC}

^{A C/10 Media company, ANC creates lasting partnerships with premier brands and organizations that ensure long term business growth. For more than 25 years, ANC has been transforming a wide range of commercial spaces, from best-in-class sports and entertainment venues to iconic transportation hubs and retail destinations, into immersive and unforgettable digital media experiences. As the industry’s most trusted single-source solutions provider, ANC’s diversified suite of services delivers the ideal blend of innovative audiovisual technologies, deep technical integration expertise, breakthrough software, strategic multimedia marketing and advertising platforms, and flawless operational execution and support.  ANC’s iconic partners include the Washington Commanders, Westfield World Trade Center, Philadelphia’s Wells Fargo Center, Fenway Sports Group, Joe Gibbs Racing, the Gainbridge Fieldhouse in Indianapolis, American Airlines Center in Dallas, Cleveland’s Rocket Mortgage Fieldhouse, and college sports venues across the United States.  Visit www.anc.com.}

^{ABOUT THE FAMOUS GROUP}

^{The Famous Group (TFG) is an award-winning creative technology company specializing in live events that was named #1 Most Innovative Company for Sports by Fast Company. Through a mix of strategy, creative and technology, the company has created unforgettable moments for the biggest brands, venues and events in the world. These immersive fan experiences have been in partnership with professional sports teams and leagues, concerts, festivals and retail spaces. Key achievements include working with the NFL on the last 18 Super Bowls and innovative projects with leagues spanning the NBA, NCAA, NHL, PGA, WWE and more than 90 professional sports teams and venues. TFG has also worked with some of the world’s most recognizable consumer brands, including Verizon, Nike, Pepsi, AT&T, Live Nation, Chipotle, Mercedes Benz and others. TFG also leverages proprietary technology to enhance the in-game experience including Vixi Suite, a real-time social media platform that is used to integrate fans' social media posts at sporting events, as well as Vixi Live, which is powered by TFG's Virtual Seat software}

Media Contacts:

ANC – Alison Burke Benesta (alison@anc.com)

The Famous Group – Julian Galano (julian@22-spring.com)

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